With the Galaxy S8, Samsung will enter the AI virtual assistant fight and in typical Samsung fashion, it’s loading it to the teeth with features. Bixby, as it is called, will integrate with apps and will support Samsung Pay.
Bixby will more than listen to your commands, it will use the S8’s camera for visual search and text recognition too. The thing sounds similar to Google’s Goggles app, which could scan barcodes to offer more info on the product.
The goal is to have Bixby scan a product and then hand you over to Samsung Pay to complete the purchase from an online store. It should also be able to direct you to a brick-and-mortar store for an in-person purchase.
This will be a boon for Samsung Pay as it will push more purchases through the system, but it’s also an advantage over Apple’s Siri (which can only use Apple Pay to send money to people, not pay for stuff online).