LeEco Enters US Physical Retail Stores With Sales At Target

LeEco has established a presence in the physical retail market in the United States. The Le Pro 3 and Le S3 are now being sold at Target, marking the first time the Chinese tech company has entered US brick-and-mortar locations.

Its phones have yet to take off in the United States, though greater exposure in retail locations could help. LeEco may also be planning some more US phone releases for 2017.

The US mobile market isn’t an easy one to break into since consumers already flock to brands like Apple, Samsung, and LG.