Apple will soon clear out old and non-functional apps from the App Store in conjunction with the iPhone 7’s release. Apps that haven’t been receiving updates, are no longer functioning as intended, or don’t meet current guidelines will be removed beginning September 7. This cleansing should make the store better for users.
Quality is extremely important to us. We know that many of you work hard to build innovative apps and update your apps on the App Store with new content and features. However, there are also apps on the App Store that no longer function as intended or follow current review guidelines, and others which have not been supported with compatibility updates for a long time. We are implementing an ongoing process of evaluating apps for these issues, notifying their developers, and removing problematic and abandoned apps from the App Store.
Developers will receive notifications from Apple prior to their app’s removal. If they want their app to remain on the store, they’ll have 30 days to make the required changes. An exception to this is if an app crashes upon launch, which will lead to its immediate removal.
Another change arriving on September 7 is a limit on the number of characters an app name can have. Software added to the store will be capped at 50 characters.